Once the coach’s task is clear, and so are the goals and the objectives of coaching, we wonder which is the best way to interact with our client.
Provided the principle of utization offers many a tip and hint on different levels, let us consider the best use of the language.
As we all well, know, verbal language in itself has no big impact on the delivered message. When merged with the non-verbal, tonal aspect and the gestures which accompany it, it simportance grows, at least up to the point there is still congruency among language, tonality and gestures.
The use of the client’s language is an absolute winner, especially when used naturally and when featuring technical expressions pertaining to what the client is doing or the reason why he/she is asking for your help. This creates deep rapport, establishing a deep connection between coach and client. It also increases, in the client, the sensation that the coach is not oblivious of the thing or that he does know the topic, what the client is talking about, especially for those clients who are still victims of content. The client will end up feeling a better rapport and trusting both his/her coach and skills at a deeper level. If the coach will work using techniques regardless of content, using such language will further help the client to positively receive the coach’s suggestions and accomplish the various tasks.
If, on the other hand, the sole verbal language is used, the risks the clients sees the coach as self-righteous, non-empathic and far from his/her requested are exponential. It is therefore extremely important to use such language once rapport has been established or to further implement it. From that moment on, everything becomes easier.
